The formula

Built to hold. Made to wear.

One clay, dialed in. Strong, flexible hold with a true matte finish. No grease, no crunch, no white residue. Jojoba oil keeps your hair conditioned while it holds.

What's inside

Jojoba oil

Mimics your scalp's natural oils to condition and protect. Hold that never dries you out.

Aloe Vera extract

Nourishes your hair allowing for daily use.

Water-based

Washes out clean with water. No build-up, no fight in the shower.

How to use

01 · Scoop

Start with a fingertip amount and add more as needed for additional hold.

02 · Emulsify

Rub between palms until it disappears and warms up.

03 · Style

Work through towel-dried or dry hair. Shape it. Restyle anytime.

Questions

Wet or dry hair? +

Both work. Towel-dried gives a softer, fuller look; dry hair gives maximum hold and texture.

Will it leave my hair greasy or white? +

No. It's matte and residue-free when emulsified properly. Start small.

How do I wash it out? +

It's water-based. Warm water and a quick shampoo and it's gone. No build-up.

What hair length is it for? +

Short to medium. Crops, textured cuts, quiffs, and fringe all work.

What are the ingredients? +

Distilled Water, Cetyl Alcohol, Hydrogenated Castor Oil (Castor Wax), Stearyl Alcohol, PEG-7, PVP, Glyceryl Stearate, Propylene Glycol, Vegetable Glycerin, Amodimethicone, Trideceth-12, PEG-40, Isopropyl Myristate, Macrocystis Pyrifera (Sea Kelp) Extract, Vitis Vinifera (Grape) Seed Oil, Fragrance, VP/VA Copolymer, Benzylalcohol, Dehydroacetic Acid, Aloe Vera Juice, Jojoba, Rose Sandalwood (Fragrance)

Ready to try it?

Shop Form Matte Clay